There are some advertisements flickering and flashing and distracting your eye from the page. I'm ambivalent about this.
I'm not averse to making a few nickels from the writing I do, and I hardly even notice ads on other people's blogs. But I'm really worried that you'll think I'm a sellout and a shill when you see salad dressing flowing down the margins of the page. And seriously, at my current traffic levels, I stand to make about five bucks a month in ad revenue, if my math is correct. Which it usually is not.
So why would I want to run these ads?
Well, a few weeks ago I was approached by an ad network called Federated Media, and they asked me if I wanted to be a part of this new thing they're doing called "Dailybuzz Moms," wherein I would be featured, along with a bunch of other parenting-ish blogs, on their website. Their site would direct their readers to our blogs and--BAM!--massive traffic would ensue! So what's not to like about that?
Naturally I bridled at the sexist name of their site, and gnashed my teeth over the continuing failure of society to recognize men as legitimate parents. But my outrage dissipated when I was distracted by a hummingbird, and I haven't been able to recapture it since.
The network also offered to sell ads on my blog.
I did some quick calculations.
Massive traffic+ads=filthy lucre, right?
I jumped on the deal like a hobo on a ham sandwich.
Well, not really. I asked some smart people if they thought it was a good idea, and they said, "Federated Media? Cool. Yeah. Do it." So I did. I may not be great at making decisions, but I'm really good at figuring out who the smart people are.
So that explains one thing.
The other thing you may or may not have noticed, and may or may not care about, is that the "MamaPop" badge I used to proudly display over yonder in the sidebar is now conspicuously absent. That's because I got laid off. Yup. A casualty of the crappy economy. Apparently ad revenues ain't what they used to be, so the management had to let some of the newer writers go. I'm a little bummed about this, because I was finally getting more comfortable writing about stuff that I don't usually write about (i.e., entertainment and pop culture); but on the other hand it's one less obligation keeping me from writing whatever I feel like on my own blog. (Also, more posts on Beta Dad=more bottles of salad dressing sold=more walkin' around money for Daddy. I know you can dig that.)
So that's it for all the behind-the-scenes stuff. Now on to the actual, pagehit-generating, advertiser-friendly, wealth-building content! (And if there's one thing that I've learned about drumming up blog traffic, it's that nothing draws a crowd like poetry!*)
*short essays with little regard for punctuation or coherence