Changing beauty standards and lifestyles impact the beauty business, which is why it is constantly evolving. As a result of the worldwide epidemic, life as we knew it had changed dramatically last year, with some particularly unusual trends emerging in the beauty business.
Let’s take a look back at the year’s biggest beauty industry trends and predict what they can look like in the future. Finally, we’ll give some advice on how to make money selling cosmetics on Alibaba.com. First, let’s take a look at some brief industry statistics to get a sense of the current state of affairs.
The skincare industry is booming.
Recently, skincare has become very trendy. Facial skincare products account for 19% of the whole beauty business. The desire to have radiant skin without cosmetics and the preoccupation with avoiding wrinkles and other indications of aging are also contributing factors. As a result, skincare has grown in popularity since many people see it as a therapeutic activity.
A wide range of skincare products has done exceptionally well in recent years. Skincare products packed with substances such as collagen, vitamin C, and CDB are in high demand since these compounds have become trendy in the market. In addition, clinics have been swarmed with new demand, forcing them to revamp their equipment and increase their connections with suppliers such as a great PDO thread distributor.
The popularity of natural cosmetics is rising.
People are more aware than ever before of what they put in and on their bodies, both inside and outside their homes. Both inside and outside the business, many cosmetic products are loaded with potentially harmful chemicals and fillers. These chemicals are not only harmful to the individual consuming them, but they are also harmful to the environment as a whole. After all, anything our bodies do not absorb gets returned to the water system it was first disposed of.
As a result, more individuals are scrutinizing the goods they use. Many individuals don’t care, but for the few that do, there are more expensive clean beauty alternatives available. This includes vegan alternatives that use sustainable packaging. Some individuals insist on using only food-grade items.
Numerous companies have attempted to combat this tendency by using what is known as greenwashing, or labeling non-green or non-environmentally friendly goods as if they were the first three. In the wake of customers’ demand for genuinely more natural choices, companies have abused this desire, leading to some controversy.
As more people use e-commerce, its popularity is rising.
People’s shopping habits have shifted dramatically in the beauty sector, as well. Because brick-and-mortar shops were closed for an extended period, customers turned to internet shopping to buy their preferred goods. Since operating an online cosmetics shop is considerably more inexpensive than maintaining a physical storefront, several merchants have taken advantage of the industry move towards eCommerce5. Technological progress has allowed cosmetics companies to enhance their customers’ purchasing experiences on the internet even more.
Consumers can test cosmetics by uploading a picture to their mobile devices using augmented reality, virtual reality, and other technologies. As a result, people can experiment with various colors and textures to discover the ones they like instead of relying only on shop samples. Consumer behavior can be tracked, and demand patterns understood with the assistance of e-commerce, which offers retailers solid data and analytics. When companies have access to data like these, it allows them to target their advertising better.
There is an increase in inclusiveness.
Despite the wide variety of skin tones, many large cosmetics companies have traditionally catered to a limited group of customers with lighter skin. Inclusion, on the other hand, is on the increase. Celebrity cosmetic companies like Rihanna’s Fenty and Kim Kardashian’s KKW Beauty have made inclusiveness a priority. This has set the bar high for their rivals in terms of serving a broader range of customers.
Ethnic Minorities and Black women believe that although new color options have been introduced, they have created new issues that must be addressed: quantity over quality and, more particularly, undertones that have not been handled as effectively as they might be, despite the impact of a brand such as Fenty.
The beauty business is encouraging models and influencers from groups that haven’t been well-represented in the past to participate in developing goods for a broader range of individuals. Gender non-conformity is becoming more and more accepted in the beauty business as well.
These trends are likely to continue for some time to come, as more and more people around the globe are beginning to appreciate the beauty that isn’t bound by cultural norms. Whatever occurs, new advancements in the beauty sector will almost certainly lead to new business possibilities for people interested in them.